Skateboarding Market Conquered by Nike
Posted by Joann Mathews | Under Articles Sunday Mar 28, 2010Nike have proved themselves in the sneaker industry by being successful in every aspect of it. They have come into every sport like football, golf, cycling etc and excelled in selling their sneakers. They have large advertising campaigns and sponsor some of the biggest sports stars in the world to ensure their success. They have also moved into the extreme sports market and released sneakers to suit which can be tough to do.
In 2002 sports like skateboarding where hitting a high and becoming known and respected worldwide, this is when Nike chose to release the Nike SB. This brand of shoe was directed at the skateboarding community to unsure its success in this tough market. Nike then put together their own skate team and began sponsoring skating events worldwide to help promote the brand.
To help promote themselves further they have used some of the most respected skater magazines like Thrasher and Transworld. They have to date released a large number of sneakers in all three categories, high, mid and low however there is one sneaker they have which everyone seems to want. That is the Nike Dunk SB, these sneaks are only available in small numbers in specially selected stores which makes them very hard to get.
Their skate team which plays a huge part in promotion is made up of 16 skaters including Brian Anderson, Todd Jordan, Omar Salazar, Danny Supa, Dan Murphy and more. Some of the skaters mentioned have had the chance to help design their own shoe to be released to the public. Nike has proved successful in every other aspect of the shoe business and have now conquered the extreme sports.
I would just like to give you a quick description of the Nike SB dunk. They are known for their comfort and function well on a skateboard but its not just all about that. They come in a number of different colors and styles so everybody will find a a pair to suit them personally. You will recognize them by the thick tongue and Zoom Air midsole. However as i mentioned before these are not the easiest sneaker to come by.
Nike SB’s are a fantastic shoe whether you skate or just want a cool pair of sneaks on your feet. They are growing in popularity much like the Nike Air Hightops did when they came out. Grab a totally unique version of this article from the Uber Article Directory